How the Company Mission to Donate Can Lead to Sales!
American individuals, bequests, foundations, and corporations gave an estimated $427.71 billion to U.S. charities in 2018, according to Giving USA 2019. Over the years, Corporations have begun to focus on one main charitable foundation that they support as an organization. They consider this cause to be a part of the culture and mission of the company and its employees. Having a mission that corresponds to your business plan has incredible benefits. The story of Flex Watches and their cause was featured on CNBC’s “The Profit with Marcus Lemonis.” Watch Company Abandoned Charitable Angle for Fashion, Sales Plummet. The lesson learned from this episode is fairly obvious. You should always make sure that your charitable mission is clear to your customers especially when it drives your business purpose. Losing that focus disconnects your company mission, customer clarity, and support and this will affect your sales. What is the easiest way to show your mission to your consumer? Use your marketing channels and consumer touchpoints to demonstrate your support. Get DÜZY. Instantly give from your videos or live streams: With DÜZY’s technology platform, your video quickly transforms and creates an in-video contribution experience. You connect your campaign, upload your video, and you are ready for fundraising with fewer clicks than any other solution. The path to giving just got easier.For more information, please email us at [email protected] or go to getduzy.com.