The World's First Fully Transactional Video Player

DÜZY tv

Meet DÜZY tv

eCommerce. Donations. Lead Generation. Business Services.

45%
Peak Conversion Rate
2.3×
vs YouTube + Facebook Combined
$53K
Raised in 90 Minutes
60%
Peak Engagement Rate
Better Conversion Than Any Other Method
Origin Story

The Moment That Launched a Category

"

"I was watching a fishing video and saw a product I desperately wanted — but they never mentioned the brand, the price, or where to find it. I spent weeks looking. I couldn't understand why there was no way to make videos instantly transactional."

— PJ Chesson · Founder & CEO · Former Sprint & IndyCar Driver

Disrupted Attention

Traditional video ads interrupt the viewing experience and drive audiences away rather than toward purchase.

Broken Sales Funnel

Viewers must leave the video, search for products, navigate to a store — losing impulse at every step.

Missed Impulse Moments

The highest-intent moment passes without a transaction mechanism in place. That moment is gone forever.

No Unified Solution Existed

Paywalls convert below 1%. Custom landing pages cost thousands. Nothing brought commerce inside video — until now.

S
shopify
enter your store name
Add Store

Connect your store.

The Technology

The Video Transaction Engine℠

DÜZY's patented VTE creates a transparent transactional layer that overlays any video or live stream. Viewers browse, select, and purchase — all while the content plays, uninterrupted. Works with any video player, any platform, any screen.

01

Connect

Link your existing store and payment system — Shopify, WooCommerce, PayPal, and more. No rebuild required.

02

Upload

Use any recorded or live video from YouTube, Vimeo, Facebook Live, Twitch, JWPlayer, Wistia, and dozens more.

03

Share

Distribute via email, social, display ads, or your own site. Viewers transact wherever they watch.

eCommerce
Donations
Lead Generation
Business Services
Applications

Every Video Is a Storefront

DÜZY VTE works across every category of video content — turning passive viewers into active buyers regardless of platform, format, or industry.

🎵

Music & Live Events

Sell merch, tickets, or collect donations at peak fan engagement during livestreams and concerts.

🛒

Retail & DTC Brands

Product reviews and how-to content become instant storefronts. See it — buy it, without leaving the video.

🏆

Sports & On-Demand

Highlight clips and game broadcasts become merchandise moments. Capitalize on fan passion instantly.

🤝

Sponsorships & Co-Marketing

Brands sell directly inside partner content. Native, non-disruptive, and performance-driven.

❤️

Non-Profit & Fundraising

Convert emotional video engagement into donations in real-time, with zero friction.

📊

Display Advertising

Expandable, outstream, interstitial, and floating formats. VTE activates on first viewer engagement.

Intellectual Property

Patented. Protected. Proven.

DÜZY holds foundational patents on the technology enabling seamless in-video commerce — covering the overlay architecture, the interactive digital platform system, and the live shoppable media API. These patents establish DÜZY as the sole owner of this category-defining approach to video transactions.

A global filing program is underway to extend protection internationally, covering additional features and next-generation capabilities of the Video Transaction Engine.

#US10334320B2 · Pub. 20190090025
Interactive Digital Platform, System & Method for Immersive Consumer Interaction with Open Web Video Player
FiledFebruary 19, 2018
PublishedMarch 21, 2019
ApplicantDuzy IOD LLC
InventorPeter L. Chesson
Pub. 20230254541
Interactive Digital Media Playback & Transaction Platform — Live Shoppable Media & API Overlay System
FiledApril 18, 2023
PublishedAugust 10, 2023
ApplicantDuzy IOD LLC
InventorPeter L. Chesson
Proven Results

Performance That Speaks for Itself

12–45%
Conversion rates vs. <1% industry standard
30–60%
Viewer engagement rates across all content types
230%+
Higher conversion vs YouTube & Facebook head-to-head
Live Fundraiser · FANS.com · Rolling Stone Advertised
Jason Isbell & the 400 Unit Crew
COVID-19 Relief Livestream Album Launch from Nashville
$53K
Raised in 90 minutes
14%
Overall conversion rate
80/min
Peak transaction rate
$13.80
Average order value
2.3×
DÜZY had 1/3 of total traffic yet raised more than YouTube and Facebook combined, with 230%+ higher conversion.
Live Fundraiser · Jazz Foundation of America · Self-Service
Jazzfest for MusiCares COVID-19 Relief
The New Gig — Musicians' Emergency Fund Digital Concert
$50K+
Raised over 3 hours
9%
Overall conversion rate
$46.80
Average transaction value
Self-Svc
No technical team needed
3hr
A fully self-service DÜZY deployment raised over $50,000 in a single live event with zero technical setup required.
Who It's For

An Omnichannel Solution Where Everyone Wins

DÜZY VTE serves every stakeholder in the video ecosystem — from individual creators to global enterprise brands — with a model that scales.

Segment

Brands & Agencies

  • DTC commerce inside your own video content
  • Sponsorship integrations within partner media
  • Elevate social, display & email campaigns
  • Shorten the path from interest to purchase
Segment

Retail Partners

  • Bring your store to customers — not vice versa
  • Enable curbside pickup purchasing from video
  • Feature brands sold within your ecosystem
  • They SEE IT — they BUY IT
Segment

Content Partners

  • New high-performance form of sponsorship
  • Monetize in-house products, services & leads
  • Improve user retention across distribution
  • Compete directly with platform-native commerce
Segment

Technology Partners

  • eCommerce & payment platform integrations
  • Video player & distribution channel embedding
  • Headless API for custom implementations
  • OTT, mobile, and CTV deployment pathways
Contact

Ready to Make Your Video Transactional?

Whether you're a brand, content partner, investor, or technology platform — we'd love to show you what DÜZY tv can do for your video strategy. Any product. Any content. Anywhere.

Website

WWW.DUZYTV.COM

© Duzy IOD LLC · All rights reserved · Patent protected technology